Learn the basics of Colour Theory
Colour is manipulative, controlling, enchanting and beguiling. It follows, then, that it pays dividends to learn the basics of what makes colour work and how to effectively use it in your design and branding projects. Not everyone studies colour theory at school nor has had the pleasure of reading Kandinsky's work notes on its psychological and spiritual effectiveness.
I just discovered, however, a rather spiffy website that goes far in visually explaining the basic fundamentals of colour theory as well as providing some links to some very useful tools.
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Open Brand: Amazing storage of your company Brand Assets.
Web apps pop up and disappear all the time, mostly over promising and under delivering.
Open Brand, however, is very different.
When one begins the arduous task of building a company brand, it can be a messy undertaking. You end up with PDF, Illustrator, Photoshop & InDesign files all over the place. This does no favours for the streamlining and improvement of your brand over time. Open Brand provides a neat little spot to put all of these files as well as buildings a digital style guide to your companies image.
The great thing about Open Brand is it allows you to make your assets public, so if you require that the press or partnering companies use the exacting standards that you have used yourself, there really is no excuse for them to mistype a tag line or get the spacing wrong on a logo.
Best of all its free for up to 15 assets (which is more than enough for the vast majority of companies).
I can see this being very useful for designers who create brands for other companies (a la me!) and looks like they are constantly improving things.
Do take a look!
www.openbrand.com