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Colour is manipulative, controlling, enchanting and beguiling. It follows, then, that it pays dividends to learn the basics of what makes colour work and how to effectively use it in your design and branding projects. Not everyone studies colour theory at school nor has had the pleasure of reading Kandinsky’s work notes on its psychological and spiritual effectiveness.

I just discovered, however, a rather spiffy article that goes far in visually explaining the basic fundamentals of colour theory.

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