Open Brand: Amazing storage of your company Brand Assets.
Web apps pop up and disappear all the time, mostly over promising and under delivering.
Open Brand, however, is very different.
When one begins the arduous task of building a company brand, it can be a messy undertaking. You end up with PDF, Illustrator, Photoshop & InDesign files all over the place. This does no favours for the streamlining and improvement of your brand over time. Open Brand provides a neat little spot to put all of these files as well as buildings a digital style guide to your companies image.
The great thing about Open Brand is it allows you to make your assets public, so if you require that the press or partnering companies use the exacting standards that you have used yourself, there really is no excuse for them to mistype a tag line or get the spacing wrong on a logo.
Best of all its free for up to 15 assets (which is more than enough for the vast majority of companies).
I can see this being very useful for designers who create brands for other companies (a la me!) and looks like they are constantly improving things.
Do take a look!
www.openbrand.com
Color Expert - Colour library in your pocket!
This one is a pretty contentious issue. Can one truly work with colour on an uncalibrated screen.
Well despite my initial misgivings, yes you can and quite succesfully. Its never going to be perfect but if your a designer, work with textiles or simply want to re-decorate your kitchen you cant really go wrong for £5.99. This web app works like a charm and despite being used on a typically saturated screen, the colour matching actually isnt that bad, and goes a long way to helping choose those oh so inmportant hues.
I love that you can email the swatched you create to yourself or others as it generates a lovely image of the colours to include in the mail as well as the colour details.